Manufacturing Reboot: Branding for 2025 and beyond - Educational Lunch & Learn
Event Details
GMA Educational Series:
Manufacturing Reboot: Branding for 2025 and beyond
Have you ever thought about what “branding” means? Branding isn’t simply a logo. Branding is how your customers feel from first meeting you, to working with you and completing their first project with you. Successful branding is injected into a company’s breadth of policies and procedures, from bookkeeping to customer service, answering the phone, delivering on a promise, etc.
It is about the entire journey your customers take, wherever they are experiencing you (in-person, online, through your social media channels, and beyond). Have you thought about the various tools you can use to communicate effectively?
Three Key Steps to Unlocking Your Manufacturing Brand Growth in 2025
1. Audit your logo, marketing materials and website.
2. Create a unique customer experience.
3. Use video to communicate your brand and unify operations, sales and marketing together as one.
Kriston Sellier, Founder and President of id8, leads a group of award-winning professionals committed to developing branded solutions based on research and evidence-based analysis. Kriston shares her experiences within the metro-Atlanta community, both professionally and at the University level, helping audiences better understand how to leverage market intelligence into vibrant, influential creative solutions. www.id8agency.com | ks@id8agency.com
Agustin "Goose" Orozco-Tello
When not juggling chaos as a husband & dad of three little boys, Agustin "Goose" Orozco-Tello serves as Founder and Creative Director of OT Creative, a photo and video agency based in Atlanta. With a background in sales marketing, agency work, & operations, Goose brings a unique lens (pun intended) to the execution and value of video in branding and marketing. Goose guides clients on using media intentionally to inspire action as seen in his partnership with brands like Powerade, Atlanta Braves, Town Center CID, and Hilton. www.otcreative.media | goose@otcreative.media"
Panel Discussion Outline:
The Role of Video in Branding for 2025
- Intro | Why Video Is More Than Just Marketing
- Video as a Branding Tool — Inside and Out
- Aligning Video With Company Goals
- Video in Manufacturing
- Future-Proofing Your Brand with Video
Who should attend:
- Smaller-Mid Size Companies:
- Owner
- Founder
- President
- Mid-Larger/Corporate Size Companies:
- C-level titles
- Marketing Directors
- Brand Managers
- Really, anyone in charge of revenue
- VP of Sales
All are welcome to attend to gain valuable insights and to participate in a live interaction with the opportunity to engage in a question-and-answer session with experts in this field.
Agenda:
- 11:30 a.m. - 12:00 p.m. – Registration and networking
- 12:00 p.m. - 1:00 p.m. - Panel Discussion
- 1:00 p.m. - 1:30 p.m. Q & A
- 1:30 p.m. - 2:00 p.m. - Bonus networking
- Lunch: Opens at 11:45 a.m.
